GlossGenius vs Vagaro vs Fresha: Best Booking Software for Salons and Beauty Pros (2026)
GlossGenius is the best choice for independent beauty professionals and solo stylists who want a polished, branded booking experience with a card reader included. Vagaro is the strongest option for salons, spas, and fitness studios that need a full POS with marketplace visibility and multi-staff scheduling. Fresha is the right pick if you want a genuinely free platform and access to a marketplace that drives new clients — though the 20% fee per new marketplace client adds up as you grow.
See Comparison TableSide-by-Side Comparison
GlossGenius and Vagaro charge flat monthly fees; Fresha is free for the base platform but takes a 20% cut of bookings made through its marketplace by new clients. The right choice depends heavily on whether you want marketplace traffic or prefer driving your own bookings. Pricing verified: GlossGenius May 2026, Vagaro May 2026, Fresha May 2026 via vendor sites.
| Criteria | GlossGenius | vagaro | fresha |
|---|---|---|---|
| Monthly cost | $24/month (Standard); $48/month (Gold) | $30/month (1 user); $40/month (2 users); $90/month (7+ users) | Free (base); 20% per new marketplace client booking |
| Card reader included | Yes — card reader included with all plans | Not included — hardware purchased separately | Payment processing at 1.29% + $0.20 per transaction; no free hardware |
| Marketplace for new clients | No dedicated marketplace | Yes — listed on Vagaro marketplace | Yes — listed on Fresha marketplace (20% fee for new clients) |
| Branded booking page | Yes — custom branded page on all plans | Yes — booking widget and page included | Yes — booking page included |
| Team / multi-staff support | Yes — team features on Gold plan ($48/month) | Yes — tiered by number of staff | Yes — staff management included |
| POS capabilities | Basic payments and client management | Full POS with inventory, reports, and retail | POS with inventory management |
| Best fits | Solo stylists, estheticians, nail techs, independent barbers, massage therapists | Salons, spas, gyms, fitness studios, wellness centers | New salons, barbershops, tattoo studios, any beauty business wanting zero monthly cost |
| Instagram and Google integration | Instagram booking integration | Google Calendar sync | Google, Instagram, Facebook booking integration |
GlossGenius
Best for solo beauty pros who want a premium booking brand
Independent hair stylists, nail techs, estheticians, and massage therapists who want a sleek branded booking page and a card reader included from day one
Standard $24/month. Gold $48/month. Card reader included.
Try GlossGeniusvagaro
Best full-suite POS for salons and spas
Salons, spas, fitness studios, and gyms that need a robust POS, marketplace listing, staff management, and payroll integration at a per-seat price
No affiliate linkfresha
Best free platform with marketplace-driven new clients
New or budget-conscious beauty businesses that want zero monthly cost and access to a client marketplace — and are comfortable with the 20% per-new-client fee
No affiliate linkBuyer Checklist Before You Commit
Are you a solo practitioner or do you manage a team of stylists or therapists?
Do you want a marketplace to drive new bookings, or will you handle your own marketing?
How important is having a hardware card reader included without extra cost?
Do you need retail inventory tracking and POS for product sales?
Is a branded booking page — with your business name and colors — important to your brand?
What percentage of your revenue comes from new clients vs repeat clients each month?
Do you need payroll integration for staff at a location with multiple providers?
Are you comfortable paying a per-booking fee to get marketplace traffic, or do you prefer a flat monthly cost?
Frequently Asked Questions
Pick the right tool for your team
Most of these tools offer a free trial or free plan — start with the one that best matches your use case above.
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